About Clearful

Clearful is a digital journaling tool that empowers people to be the best version of themselves by writing about their thoughts, emotions, and experiences and better understanding their mind.

Our Mission

Our mission is to enable people to have more clarity about their lives and thoughts, to feel more accepting of where they are now, and to discover and take control of where they want to go.

Our Story

We spent years trying to journal in different environments (journaling apps, note-taking tools, physical journals, etc) and while the act of getting our thoughts out always felt amazing, we never found a solution that worked for us and didn't stick with writing on a regular basis.

We wanted something to help us build the journaling habit for life; to guide and nudge us to be better. We wanted a journal that would help us recall memories, remember lessons, and feel good in our day-to-day, but also help us live our lives deliberately.

It's so easy to let time pass, and always so jarring to notice when it is gone. Journaling is a form of mindfulness. Writing gives you clarity on what you're experiencing, and it's only with clarity that you can live with intent. And writing can help you think more clearly - getting ideas out of your head is a great and productive exercise.

Clearful was born out of these problems, and we're committed to it for the long term. We want Clearful to help millions of people journal, and we're excited about the positive impact this can have in the world.

Like meditation, journaling forces people to notice their lives - the good and the bad. It drives clarity. This is why gratitude journaling is so powerful - it gets people noticing what is already good in their lives; what they already have to be grateful for. But it goes further than this. Journaling can help you gain agency. Knowing what's happening in your life gives you the opportunity to change it (if it's undesirable).

In our view, too many people live their lives on autopilot. There is so much to be grateful for or happy about. There is also much that can be improved, in each of us. Being clear about where you are now, how you feel, and where you want to go is a prerequisite to taking action. If more people take action, we think the world will be a better place.

We envision a world where we have a better today and are empowered to have an even better tomorrow.

Meet Our Founders

JeffreyJeffrey Bunn
CEO & Co-Founder
MariaMaria Golikova
CPO & Co-Founder

Hey there! We're Jeff and Maria.

We've been a couple for 9 years and have worked together for 7. Talk about close quarters :-). We're excited about designing and building products that bring a new way of looking at existing problems and help individuals make the most out of their lives.

Our first project together was Mealime, a meal planning service that made figuring out "what's for dinner?" and cooking healthy meals more simple and enjoyable for busy professionals. After five years, the company became of the top meal planning apps on iOS, Android, and Web and helped 1.5 million people eat healthier, lose weight, and save money. Mealime was acquired which allowed us to pursue other projects that we were excited about, apply the lessons we learned to other endeavours, and, ultimately, bring Clearful into the world!

Journaling helped us immensely as we dealt with the often stressful environment of building a company together. But the journals we were using (and we've used them all) never felt like the right fit. So, we set out to create a digital journaling tool with a private and clean writing environment that lets you focus on your writing when the words are flowing, while offering help when you're staring at a blank screen and don't know what to say. It was important for us to build a journaling environment that was flexible so it could adapt to different styles and grow with you.

We are based in Vancouver, Canada, but enjoy travelling and exploring new places regularly. When not working on Clearful or other projects, we like getting outdoors for hiking/snowshoeing, kayaking, and bike rides, or staying in to read and cook interesting meals.

Please reach out to us anytime if you have feedback, suggestions, or comments about Clearful or if you're interested in joining our team. You can find us at jeff or maria at clearful dot com.


Our Values

Our brand values represent how we do things. They keep us on the right path of enabling people to discover themselves and live fulfilling lives.


Design is empathy. Design is respect. Design is so much more than pixels. Design starts with knowing what our users wish to achieve and who they wish to become, and ends with a journey that sees them, respects them, and moves them forward.

Support our users

Relationships need communication, and we want to build great long-term relationships with our users and customers. Some companies see offering incredible customer support as a cost centre; we see it as the best way to align our incentives and know the people who choose to support us.

Long-term view

We want people to be using Clearful for the next 10+ years. The long-term view guides our decisions because it aligns our incentives with our users. It also implies the opposite - we don't relentlessly optimize for the short-term.

Respect and integrity

This is woven into everything we do. And it can cost us, but it's worth it. It means being transparent and honest with pricing, messaging, our plans, who Clearful is for, etc. It means suggesting competitors if Clearful isn't a good fit. It means respectfully saying no to requests when they don't fit into our vision. Not everyone will find Clearful useful; that's ok. We respect our users and, in turn, request respect from them.

Getting in Touch

If you have a question for us or would like to chat about Clearful, send us an email at [email protected] or fill out our contact form and we'll get back to you shortly. We'd love to hear from you!